Perthshire Tourism Partnership
Perthshire Tourism Partnership was established to bring together tourism associations, stakeholders and public sector organisations based in Perth & Kinross to discuss strategic themes relating to tourism in the region.
Through this forum, Perthshire Tourism Partnership partners are tasked with aligning the Perthshire Tourism Action Plan with wider national and regional tourism objectives including the STERG National Action Plan, Scotland Outlook 2030 (the national tourism strategy published March 2020) and the Tay Cities Regional Tourism Strategy 2019-2024.
The national tourism strategy Scotland Outlook 2030’s vision is ‘Scotland. We will be the world leader in 21st century tourism’ with a strategic mission that ‘Together we will grow the value and positively enhance the benefits of tourism across Scotland by delivering the very best for our visitors, our businesses, our people, our communities and our environment’.
Contacts:
Perth & Kinross Council:
Suzanne Cumiskey,
Business Development Project Officer
[email protected]
VisitScotland:
Laura Brown, Regional Industry Communications Manager
[email protected]
Perthshire Tourism Partnership in consultation with the tourism industry within Perthshire developed and launched the Perthshire Tourism Action Plan in 2021.
The plan, which runs until 2025, sets out Perthshire’s ambition to becoming a leading sustainable destination in Scotland.
To grow the visitor economy in the Perthshire area, Short-term actions and quick wins were set for a period of 24 months up until 2023, based on the four agreed strategic objectives which were
- To restore the value of tourism to 2019 with a particular focus on extending the season for year-round visits
- To establish Perthshire as a leading responsible tourism destination in Scotland
- To increase the impact and benefit of tourism across Perthshire’s communities
- To make Perthshire a digitally discoverable and enabled destination
These videos demonstrate some of the initiatives that have been delivered between 2021 – 2023.
Demonstrates how we aim to restore the value of tourism to 2019 with a particular focus on extending the season for year-round visits
Demonstrates how we are establishing Perthshire as a leading responsible tourism destination in Scotland
Demonstrates how we are increasing the impact and benefit of tourism across Perthshire’s
Demonstrates how we aim to make Perthshire a digitally discoverable and enabled destination